01Haircare
The Rich Elements Range
Haircare products created to support healthy haircare practices — beginning with understanding your hair.
Explore Rich ElementsThe Rich Roots Ecosystem
One question. Seven connected answers.
Rich Roots was never one product or one programme. It is an ecosystem — each part addresses a different place where a woman or girl's relationship with herself is formed.
The big question
“How do Black women & girls develop a healthier relationship with themselves?”
Self-RegulationCrown Restoration Challenge
CommunityRich Roots Sisterhood
The Next GenerationSis Wear Your Crown & beyond
The map
Every element of the ecosystem.
01
02Framework & Book
Crown Work
The intellectual and educational framework underpinning the ecosystem: eight pillars of self-perception.
Explore Crown Work
038-Week Coaching Programme
Crown Restoration Challenge
An eight-week programme for Black and mixed-race women pairing self-regulation with haircare education.
Explore the Crown Restoration Challenge
045-Day Youth Programme
Lil' Sis Wear Your Crown
A five-day development programme for Black Muslim girls, culminating in a modest fashion and hijab show.
For Parents
05One-Day Workshop
Hair & Beauty Perceptions
A one-day educational workshop for girls aged 14–17 challenging preconceived perceptions of beauty.
Explore the Workshop
06Annual Gala
Sis Wear Your Crown
The annual Black Hair, Beauty & Modest Fashion Show Gala — the flagship cultural event.
Discover Sis Wear Your Crown
07Community
The Rich Roots Sisterhood
An intimate community space for ongoing conversations around hair, beauty, identity, faith and healing.
Join the SisterhoodNot sure where to begin?
Start with the framework that holds everything together.